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Bibliografia sobre «Product placement»



Auty, Susan  and Lewis, Charlie (2004), Exploring Children’s Choice: The Reminder Effect of Product Placement

Arnold, Harry C. (Buddy) (2006), Product Placement During the Family Viewing Hour (A thesis presented to the faculty of the Department of Communications East Tennessee State University In partial fulfillment of the requirements for the degree Masters of Arts in Professional Communication)

Pervan, Simon  and Martin, Bretta S. (2002), Product placement in US and New Zealand television soap operas: an exploratory study, Journal of Communications, 8 101–113

Sites específicos sobre «product placement»

Product Placement News

Brown, Erika. “Product placement on the rise in video games”

Nielsen Wireless and Interactive Services, “The State of the Console”, The Nielsen Company, Q4 2006

Raeburn, Paul. “Video Tobacco Ads”, AP, 1990

Reimer, Jeremy. “The runaway costs of game development”, Ars Technica

Brightman, James. “Study Looks at Brands Gamers Recall from In-Game Ads”, Phoenix Marketing International

“Opinion: ‘Reverse Product Placement’ Game’s Next Big Thing?”, Gamasutra, Nov. 30, 2006

Edery, David. “Brand Genesis in Games”, Jun. 14, 2006

Rodgers, Zachary. “UV Intros Clickable Video”, ClickZ News, Jan. 27, 2005

Mark, Roy. “CEA Blasts SonicBlue Decision”, May 6, 2002

“EFF: Paramount v. ReplayTV case archive”

Yi, Matthew. “Advertisers pay for video games" San Francisco Chronicle 25 July 2005

Kim, Ryan. “Video game ads no longer child’s play" San Francisco Chronicle 12 June 2006

“Intel, McDonalds enter Sims’ world”, ZDNet

“A Real Final Fantasy Potion”, Gizmodo, Dec. 1, 2005

Morris, Glen. “Virtual Product Placement”, Advertising & Marketing Review

Wasserman, Todd. “Forward Thinkers Push Reverse Product Placement”, Brandweek, Jan. 29, 2007,

Lubell, Sam. “Virtual ads a new reality on TV shows”, International Herald Tribune, Jan. 2006

Cohen, Nancy. “Virtual Product Placement Infiltrates TV, Film, Games”, Tech News World

Burns, Enid. “Technology Enables Product Placement in CGM”, ClickZ News,

Kaplan, David. “Product Placement Outpaces Ad Spending”, MediaDaily News

Arlen, Gary. “DVR: $6 Billion Ad Skip or False Alarm”, TV Technology,

Rappa, Michael. “Business Models on the Web”

Rose, Frank. “The Lost Boys”, Wired

“How Product Placement Works”, Howstuffworks

“A Gallery of Marketing and PR in Second Life”, Influential Interactive Marketing

Edery, David. “Reverse Product Placement in Virtual Worlds”, Harvard Business Review, 00178012, Dec2006, Vol. 84, Issue 12.

Bibliografia Geral

BARNOUW, E. (1970).  The Image Empire, Oxford University Press

International Encyclopedia of Communication (4 vol.)(1989). Oxford: Oxford University Press, .

BUQUET, Gustavo,  El Poder de Hollywood. Un Análisis Económico del Mercado Audiovisual En Europa YEE.UU., Políticas Culturales, Libro Rustica

DEVESSA, Carlos Lema, MONTERO, Jesús Gomez (2005). Código de Publicidad,Madrid: Marcial Pons Ediciones Jurídicas y Sociales, S.A., cuarta edición revisada y actualizada

DI MARZIO, Lisa (2004). Integration with Integraty: Balancing Creativity & Commerce, June 3

GALICIAN, Mary-Lou (2004). Handbook of Product Placement in the Mass: New Strategies in Marketing Theory, Pratic and Ethics,U.S.A.: P. Management’s,

GODIN, Seth (1999). Permission Marketing, Simon Schuster; 1 edition, U.S.A., May 6

JACOBSON, M. and Mazur, A.(1995).  “Product Placement”, Marketing Madness: A Survival Guide for a Consumer Society, Westview Press

LICHT, Lisa (2004). Bridging the culture Gap between entertainment and advertising

LIODICE, Robert (2004). Madions Avenue’s Expectations for Entertainment Marketing: What You Need to Know”, 2004.

QUART, Alissa (2003)  Branded: The Buying and Selling of Teenagers, New york: Perseus Publishig, January 7

SEGRAVE, Kerry (2004). Product placement in Hollywood filmes, Mc Farland & Company, E.U.A.

WOLF, Michael J. (1999). The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives, Three Rivers Press



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